Starbucks and Match.com celebrate Valentine’s Day with match-making feature on the dating site
A coffee shop date is always a good way to get to know someone. Not as committing as a dinner, it is a buzzing place where conversation tends to flow freely – at least that is what Starbucks is proposing with its latest collaboration with Match.com.
Over three million profiles on Match mention “coffee and conversation” as interests, which makes the collaboration an obvious one.
Now, when couples want to suggest where to meet for a first date, they can click a button that says “Meet at Starbucks” – the first branded date option on the matchmaking website. The Meet at Starbucks feature allows Match members to send an invitation to another person to meet at a nearby Starbucks, and connects to the Starbucks store locator.
Along with this feature, Match.com and Starbucks will be celebrating Valentine’s Day – or at least the day before, February 13th – in a big way. Starbucks will be hosting the “World’s Largest Starbucks Date”, encouraging couples to come into Starbucks and try its special pairings menu.
The pairing menu includes coffee for two and a double chocolate chunk brownie, a tall flat white with a chocolate croissant and a raspberry mocha with a heart cookie. In the release, Starbucks also promises that the menu will be “complemented with in-store experiences designed to facilitate connection and celebrate love, including special in-store music playlists chosen by Starbucks employees, and photo props to document and share your #StarbucksDate.” The hope is that customers will use the hashtag around the world to create the world’s largest coffee date.
While Valentine’s Day may be the impetus, the Meet at Starbucks will be a permanent feature on Match.com. Read more…