Braintree is building the tools for big brands and small merchants alike to take part in the revolution of mobile commerce
Mobile e-commerce solutions are quickly gaining traction and increasingly becoming an integral part of a forward thinking merchant’s toolkit. Consumers are spending more time than ever on mobile, surpassing laptops and desktops as the primary computing device for many customers. A majority of all e-commerce sessions are now being initiated on a mobile device, prompting merchants and consumers alike to harness personal mobile devices to connect, communicate, search and buy.
As Bill Ready, CEO of Braintree noted, “Mobile has become the primary computing device, and that device isn’t confined to a desk or a briefcase. It’s always on and always with you, which means that people are now spending more hours per day on a computing device than ever before. That has profound implications for the broader application environment, and for e-commerce companies, retailers or anybody building a business.”
As a specialty payments provider, Braintree is empowering businesses to accept seamless online payments, as well as allowing their customers to complete purchases through simple one-click verifications. The result is an invisible and automated payment experience for every user. By streamlining this purchase experience, Braintree allows mobile transactions to take place in a customer’s spare moments; in the few minutes at the end of their kid’s soccer practice, in the back of a cab, or on their way to a retail store.
Aunkur Arya, General Manager of Mobile at Braintree added, “Whether you are a consumer, a merchant, larger company, or technology provider, you have to be ready for consumers to consume your goods, services, and content on mobile. There is a massive shift underway that to everyone inside and outside the technology space should prepare for.”
By developing infrastructure that helps merchants rewire their approach to digital commerce, Braintree helps deliver more convenient and efficient transactions to every consumer. Braintree offers simple APIs to help its merchants implement tools that remove friction, creating a fluid, commerce-centered mobile experience. By using tokenization, Braintree makes sure that merchants never see sensitive information, eliminating the risk of individual merchants or retailers becoming subject to security breaches or hacks.
As merchants and consumers enter the early stages of the mobile e-commerce revolution, an effortless and secure payment solution is quickly becoming a must-have feature. The foundation for mobile payment innovation has already been laid – the technology exists, the consumer behaviors are established and customers are voicing a need. Read more…