Everybody wants to build up a massive following on Twitter. It has become the go-to marketing machine for entrepreneurs and professionals around the world and there seems to be a notion that anybody who is somebody has to have a large Twitter following of 10,000+ people. While this notion is not entirely true, having a large Twitter following is probably the easiest way to turn yourself from a nobody into a somebody that people view as important.
People continually ask me how I’ve been able to grow such a large Twitter following in such a short period of time. My answers vary depending on the person, but the fact of the matter is that there was no short cut and no hacks that I took. I just learned a few strategies that worked and scaled like crazy.
The lifeblood of my Twitter strategy is not some hidden knowledge. It lies in following other people on a mass scale. People that I feel would be interested in what I have to offer. I simply find a few competitors or accounts that have the same target market that I’m trying to reach, and follow a few dozen (or hundred) of their followers.
This strategy is certainly no secret formula. Just about everybody whose tried marketing on Twitter has discovered that following others on a mass scale tends to trickle up your own following. The problem is that this only works so well for a short period of time.
The reason for this is because Twitter does not like it when entrepreneurs and marketers like us are following people on a mass scale. Even though I, and you, feel we have the best stuff in the world and we have a ton of value to provide, Twitter likes to make it as hard as possible to get our stuff out there.
A common scenario that tends to happen is someone will use their account to follow a few hundred people they want to follow them back. They’ll do this for a few days in a row, until the list of people they are following gets up to about a thousand. Then…BOOM…Twitter suspends your account.
There is some good news from all this havoc…
1) It is very easy to get your account unsuspended. If it is your first time getting suspended with that account, it’s simply a matter of clicking a few buttons. If that account has been suspended before, and this is your second time, you’ll have to be a little more patient and email Twitter personally. But you should always be able to get it unsuspended.
2) There is a way to avoid getting your account suspended. It works like a charm.
Now, I’m not going to say this strategy works 100% of the time, because it won’t. However, I have done A LOT of marketing on Twitter, and I have had at least a dozen accounts suspended, and when I finally started implementing this strategy, my accounts ceased to be suspended. So this has certainly worked for me and I hope it works for you. At the very least, it will trim down on your chances of being suspended.
Here’s the key: Go follow 300-500 people on Twitter. Then, immediately after, go to your notifications tab. Find a few people/interactions that have happened in the last 24 hours or so. Maybe a few people retweeted you or favorited you, or mentioned you in a tweet. You also probably had on the upper end of 30-40 people follow you (if you mass followed the day before).
It’s time to start tweeting at people. That’s right, have a conversation with someone. Find the 5 people that retweeted you and go to their page to thank them for it, in the form of a tweet. Same goes for people who have favorited your tweets. If no one has favorited or retweeted because you are just getting started, pick out a few people that have followed you and go to their page and thank them for the follow with a tweet at them.
The key here is to spend a few minutes tweeting AT people after you do your mass following. This way, Twitter may be a bit suspicious when you follow, but you will put them at ease when they see you are having conversations and providing value to the platform. Because in reality, that’s what Twitter is all about…conversation. And that’s what the Twitter bosses want you to be doing there.
It really doesn’t matter what you are saying, as long as you’re tweeting @ people. I recommend at least 10 tweets right after you do your following. Maybe more if you are just getting started.
Does this make sense? I sure hope this helps, as having my accounts suspended was one of the biggest issues I had with my social media marketing. It was a huge hassel, and now that I have managed to solve the problem, I want to share it with others. Read more…