For health-conscious and eco-friendly consumers, Something GUD is the latest promising grocery trend on the block — at least in the Greater Boston area.
The startup delivers healthy, local food directly to consumers through its online platform and, more recently, via the popular grocery delivery app Instacart. In this way, Something GUD hopes to eliminate the hassle of scouring grocery stores and farmers’ markets.
Through Something GUD’s website, a user can sign up to receive a weekly delivery of groceries, from 50-100 suppliers, depending on the week and season. Users can also order one of Something GUD’s “Box of the Week” options, which range from organic to paleo. Its partnership with Instacart, announced at the end of last year, means users can also order farmers’ market-quality groceries on-the-go.
James Henderson, cofounder of Something GUD, told Mashable that the startup was founded on the premise of “balancing what is best for the individual, the community, and the environment.” The 10-person team is focused on making a meaningful impact on the lives of others while also making a living.
Something GUD’s web design leaves something to be desired and it only makes home deliveries on certain days of the week (Sunday, Monday and Thursday, with plans to add additional days), but it’s the quality of the goods sourced from local producers that sets the service apart. I personally found my favorite granola yogurt by using it.
“Proximity is a huge focus for us, but in some cases we’ll source a little farther out if we find a company with an amazing product and story,” says Henderson. “Most of what we’re sourcing is from eastern Massachusetts, but for some items we’ll go as far as Rhode Island, New Hampshire, Vermont, or Maine.”
The startup’s partnership with Boston-based, fish supplier Red’s Best, though, is a bit more typical. “We buy all our fresh seafood from Red’s Best because they help us source directly from Boston area fishermen within hours of boats reaching the docks,” says Henderson. “The cool part is they provide a totally transparent system for seeing where your fish came from. Each package we deliver has a QR code you can scan to see when you fish was caught, where, by whom, using what fishing methods.”
Delivery is currently free for users and the site does not enforce a minimum order amount, though Henderson says the crew hopes customers will be mindful with their order sizes, for the sake of the environment and the continuity of the business.
For now, delivery service is only available in the Greater Boston area. The team is currently focusing on perfecting the Boston delivery model before expanding and is experimenting with various logistics solutions to improve delivery availability and timing. Read more…