Sad news for fans of Michael Bublé and Norah Jones: Starbucks will no longer sell CDs in its stores starting next month.
The coffee giant will be pulling CDs from its 21,000 stores worldwide at the end of March, Starbucks spokesperson Maggie Jantzen confirmed on Friday.
Jantzen told Mashable that the chain will continue its focus on music, but wants to move to more “relevant” formats.
Jantzen said she could not go into detail about what types of formats the company is looking into — but presumably we’re talking digital distribution of some kind.
“Music has always been a key component of our coffee house experience and it will continue to be,” Jantzen said. “However, we will continue to evolve the format of our music offerings to ensure we’re offering relevant options for our customers.”
Starbucks has a track record of embracing new technology with initiatives like wireless charging pads, mobile payments and a partnership with Google to provide speedy Wi-Fi.
With CD sales declining year over year as they are supplanted by downloads and streaming services, physical discs are increasingly going the way of the cassette tape.
The company will continue to offer its Pick of the Week program, as well as a partnership with Apple that allows app users free iTunes downloads, Jantzen said.
Starbucks has built much of its brand on its music offerings. The coffee giant released its first CD, a compilation disc called Blue Note Blend, back in 1995. The company ramped up music sales in 1999 when it acquired the record label Hear Music. Read more…