Many Twitter users think that a retweet is the ultimate expression of support and agreement, but I’m kind of partial to the favorite button for a few reasons. Here’s why I believe a favorite on Twitter is just as good if not better than a retweet — particularly for business users.
Saving for Later Reference When someone retweets your post it is a fleeting moment. It may show up on their timeline for viewing by the persons followers, but only for a short while before they are onto the next thing.
When someone favorites your post that means that there’s a good chance that they’ll come back to check it out or refer to it again in the future. Say you posted a blog about relationship statistics — a person who favorites this is probably saving it so that he can use it as evidence later.
A Favorite is for Your Own Information, Not Just Spreading Soundbites When someone presses the retweet button on Twitter it’s usually because they agree with what you said and want their followers to see it too. This is good for increasing your notoriety on Twitter and possibly gaining new followers, but when you’re doing Twitter for business, remember that one of your main goals is converting new clients and customers.
When someone favorites your tweet it means that they’re probably “checking you out.”
In other words, someone who favorited your tweet is either taking a special interest in the content you shared (and maybe scrolling through your other tweets as well) OR they want something to remember you by. There’s a good chance a “favoriter” has clicked to your website or blog. They’re taking a personal interest in what you have to say or share, which could eventually result in a sale or support.
Favorites Show Up on the Discovery Timeline Some Twitter users prefer to visit the Discovery timeline (a swipe away from your main timeline when you’re using the Twitter app) to get updates about happenings in the world. It’s usually less crowded than the main timeline. The tweets that people you follow have favorited show up in the Discovery timeline.
So if someone favorites your tweet instead of retweeting it, they might actually be doing you an even bigger favor. Your tweet will likely show up on the discovery timeline of all of their followers.
The main goal of Twitter for business is to stand out and grab the attention of potential customers and supporters, so keep in mind that the favorite button can be your best friend! Read more…